Benefits:

401(k)
401(k) matching
Bonus based on performance
Competitive salary
Dental insurance
Employee discounts
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
Wellness resources

About the Role:

The Digital Optimization Manager will be accountable for driving measurable improvements in website performance, conversion, and customer experience. To succeed in this role, the individual must combine technical expertise with analytical thinking, collaboration, and a strong customer-first mindset. These efforts build the value of using our brand to facilitate the sales process that instills confidence and satisfaction in our system.

You are an experienced hands-on CRO expert and have a passion for driving continued improvements across our website and making ongoing changes that improve site performance and optimization. You are data-driven and wake up every day thinking about how to improve website performance.

You are data-focused- using it to drive improvements and accurate reporting.

This position includes, but is not limited to, the following:

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Manage day-to-day website performance, functionality, and uptime.
Monitor, report, and analyze KPIs (traffic, conversions, SEO, engagement, and testing results) and provide actionable insights.
Execute optimization initiatives, including SEO improvements, conversion funnel enhancements, and CTA effectiveness.
Plan and run A/B and multivariate tests, implementing successful changes to drive conversions.
Improve the digital customer journey using usability testing, heatmaps, and customer feedback.
Collaborate with marketing, design, content, and IT teams to ensure alignment and timely execution of website projects.
Stay current on digital best practices, trends, and tools, proactively introducing new opportunities for growth.

SKILLS & TRAITS

Strong proficiency in website management (CMS platforms, basic HTML/CSS).
Deep knowledge of SEO, CRO, analytics platforms (GA4, GTM, Looker Studio, heatmapping tools, testing software).
Ability to translate data into insights and prioritize optimizations that drive measurable business outcomes.
Solid grasp of UX/UI principles and customer journey mapping.
Strong project management and organizational skills; able to deliver updates and optimizations on time.
Excellent communicator and collaborator, capable of working across technical and creative teams.
Analytical, detail-oriented, and results-driven, with a track record of improving conversions and engagement.
Curious, adaptable, and innovative — continuously seeking new ways to enhance digital performance.

QUALIFICATIONS

Bachelor’s degree in marketing, Digital Media, Business, or a related field (or equivalent experience).
3–5+ years of experience in website conversion optimization.
Hands-on experience using various technologies and platforms to optimize websites

Flexible work from home options available.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Employment Opportunities With College HUNKS

As Seen on ABC's Shark Tank, CBS’s Undercover Boss, HGTV's House Hunters, CNBC’s Blue-Collar Millionaires and more. With nearly 200 franchise locations across North America, College H.U.N.K.S. Hauling Junk & Moving (CHHJ/M) is one of the largest and fastest growing franchise opportunities. The company is a multi-year consecutive winner of the INC 5000 Fastest Growing Companies award, and headquartered in beautiful sunny Tampa, FL. The “Brand Central" team provides franchise support to the franchise owners across the country and operates a World Class Sales and Loyalty Center.

A purpose-driven, values-based, socially conscious organization that has been recognized as one of the Top Places to Work and is known for its unique and fun company culture, CHHJ/M is an ideal place to flourish and grow as a professional.

COMPANY MISSION: To live our four core values of Building Leaders; Always Branding; Listen Fulfill and Delight; and Creating a Fun Enthusiastic Team Environment. To always provide our brand promise of a stress-free moving or hauling experience, and always provide our clients with H.U.N.K.S. (which stands for Honest, Uniformed, Nice, Knowledgeable, Service).

College Hunks Hauling Junk and Moving - Corp Office is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of that franchise. All inquiries about employment at this franchise should be made directly to the franchisee, and not to College Hunks Hauling Junk Corporate.

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College HUNKS Culture

Our purpose is to “Move the World” emotionally by eliminating stress for people who are moving or dealing with clutter, and by creating opportunities for entrepreneurs and hard workers who are eager to learn how to build a business. We do it by living out our core values.

Our four core values are:

Building Leaders

Mentor employees to help them learn and take on responsibility, and advance in business and in life.

Always Branding

Always being professional and aware of how others see you, whether or not you are with a customer.

Create a Fun, Enthusiastic, Team Environment

The kind of environment in which morale is high and people flourish.

Listen, Fulfill, and Delight

Paying attention to others and showing extra courtesy or adding a little spark to their day.